In today’s hyper-connected digital world, the reputation of a company’s CEO is inextricably linked to the brand itself. Whether you're leading a startup or a Fortune 500 company, your public image influences investors, clients, employees, and the media. A positive reputation can open doors; a damaged one can shut them—fast.

Here are key CEO reputation management tips to help you build, maintain, and protect your personal and professional brand.

1. Develop a Strong Digital Presence

Start by owning your narrative online. This includes:

• Professional website or personal page showcasing your achievements, vision, and values.
• LinkedIn optimization with a compelling headline, summary, and regular posts on industry insights.
• Social media engagement to show authenticity and leadership in your space.

Tip: Google your name regularly to see what others are seeing—and make sure the top search results reflect your professional identity.